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Unlocking Creativity with Video Mapping Toolkits. What is Video Mapping Toolkits?

Video mapping toolkits are a revolutionary set of motion-design tools, including audio-visual, 2D, and 3D animated content, used for video projections onto the facades of buildings and architectural structures. These toolkits comprise collections of animated facade elements such as columns, cornices, window frames, and relief forms. They enable the preparation of visual compositions on various architectural facades to create stunning video projection shows.

The concept and method behind these video mapping toolkits were pioneered by visual artist and creative content producer Alexander Kuiava. Residing in Vienna, Austria, Kuiava drew inspiration from the architecture of the Austrian Empire. He envisioned isolating facade elements to reimagine them in new video art compositions, which could be further transformed by visual artists and motion designers globally.

 

Traditional vs. Kuiava’s Method in Projection Mapping

Traditionally, content for projection shows could be created using a finished 3D model of the building, animated directly within a 3D environment. While this method leverages the technical capabilities of 3D software, it requires significant time investment in learning the software and accessing high-end workstations for rendering high-quality scenes.

In contrast, Alexander Kuiava’s method offers a time-efficient alternative by utilizing pre-prepared animated elements for video compositing. These professional 3D animations and high-quality motion graphics come with an alpha channel (transparent background), allowing other artists to integrate pre-rendered content into their own video compositions seamlessly. Since these video mapping toolkits are distributed under a Royalty-Free license, they are highly accessible to aspiring motion designers and video projection artists. With just a few steps, they can import pre-rendered video content into programs like Adobe After Effects and create their own architectural projection art.

 

The Evolution of Video Mapping Toolkits

Alexander Kuiava initially developed video mapping collections of animated items to complement his first content – Video Mapping Loops. These loops were designed to alter the geometry of facades, adding depth through the transformation and displacement of light and shadow. Video mapping toolkits, on the other hand, offer motion graphics for selectively highlighting facade elements within the overall composition. By combining 3D mapping footage and animated toolkits, artists can produce vibrant video projection shows on any architectural style and building around the world.

Introduced to the public in 2014, these video toolkits addressed a specific need in content presentation for clients. Event agency managers, when requesting quotes for video projection shows, often demanded a brief video presentation (about 1 minute) to visualize how the content would appear on the intended facade. Given that few clients were willing to pay for such video presentations, pre-rendered content was essential. By adapting pre-made content to different architectural types, companies could satisfy clients and secure orders for projection shows, while artists could reuse the content for future projects.

 

Summary
Video mapping toolkits have revolutionized the field of architectural projection by providing pre-animated, high-quality content that is easy to integrate and adaptable to various building facades. Pioneered by Alexander Kuiava, these toolkits have made videomapping and projection mapping more accessible and efficient for artists worldwide. By leveraging these toolkits, visual artists can create captivating video projection shows that transform architectural elements into dynamic works of art.

Video Mapping Loops

Additional products for Video Mapping Toolkits

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